Corporate Social Strategy

Author: Bryan W. Husted
Edition: 1
Publisher: Cambridge University Press
Binding: Paperback
ISBN: 0521149630
Price:
You Save: 67%

Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations.Corporate Social Strategy review. Read full reviews of Corporate Social Strategy Ebook.

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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

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Corporate Social Responsibility as an International Strategy

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Cambridge University Press | 2010 | 362 pages | ISBN-13: 9780521149631 | ISBN-10: 0521149630 | You save 15%

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author bryan husted author david allen format hardback language english publication year 11 11 2010 subject management business economics industry subject 2 business accounting vocational textbooks study guides title corporate social strategy stakeholder engagement and competitive advantage author husted bryan allen david publisher cambridge univ pr publication date nov 11 2010 pages 368 binding hardcover edition 1 st dimensions 6 50 wx 9 50 hx 0 75 d isbn 0521197643 subject business economics

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Corporate Social Strategy Reviews

The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.