Principles of Marketing Reviews

Author: Philip Kotler
Edition: 13
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0136079415
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Principles of Marketing (13th Edition)

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives.Principles of Marketing review. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyaltyRead full reviews of Principles of Marketing (Loose) With Access.

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Principles of Marketing, ISBN-13: 9780132167123, ISBN-10: 0132167123

http://www.ecampus.com/principles-marketing-14th-kotler-philip/bk/9780132167123

by Philip Kotler - Pearson (2012) - Loose-Leaf - ISBN 0132577488 9780132577489

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Categories: Marketing, Marketing->Management. Contributors: Philip Kotler - Author. Format: Hardcover

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Principles of Marketing, Student Value Edition

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Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing Reviews

Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
  Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.