Handbook of Marketing Scales

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Edition: Third Edition
Publisher: SAGE Publications, Inc
Binding: Hardcover
ISBN: 1412980186
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.Handbook of Marketing Scales review.

Key Features

• More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
• More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale developmentRead full reviews of Handbook of Marketing Scales Multi-Item Measures for..., 9780761910008.
  
  

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  Store Search search Title, ISBN and Author Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by W Bearden Estimated delivery 3-12 business days Format Hardcover Condition Brand New A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Publisher Description The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly coll
  

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  Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research, ISBN-13: 9780761910008, ISBN-10: 076191000X
  

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  format hardback language english publication year 26 01 2011 subject management business economics industry subject 2 sales marketing goddings limited presents handbook of marketing scales isbn 1412980186 author editor william o bearden editor richard g netemeyer editor kelly l haws publisher sage publications inc date 2010 12 10 seller sku bert 1412980180 qty available 1 format hardcover condition new notes brand new book will ship 1 st class to the uk or airmail worldwide airmail 2 7 day appro
  

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  Sage Publications Inc | 2011 | 624 pages | ISBN-13: 9781412980180 | ISBN-10: 1412980186 | You save 5%
  

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  payment | shipping rates | returns Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) Product Category :Books ISBN :1412980186 Title :Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)EAN :9781412980180 Binding :Hardcover Publisher :SAGE Publications, Inc Publication Date :2010-12-10 Pages :624 Signed :False First Edition :False Dust Jac
  

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  Handbook of Marketing Scales Reviews

  
  

  Key Features

  • More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
  • More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.
  • Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.
  • The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.

  This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.