Designing Brand Identity

Author: Alina Wheeler
Edition: 2
Publisher: Wiley
Binding: Hardcover
ISBN: 0471746843
Price:
You Save: 19%

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance.Designing Brand Identity review. Read full reviews of Designing Brand Identity: An Essential Guide for the Whole Branding Team.

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Designing Brand Identity: An Essential Guide for the Whole Branding Team - Alina Wheeler

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, 'Designing Brand Identity, Fourth Edition' offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends

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Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an es

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity

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Designing Brand Identity Reviews

With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.